Help AI find and understand your business

What does AI need to understand?

When someone asks an AI service for help finding a business, clear public information gives it useful facts to work with. Make these details easy to find:

• What you offer: your services, products, and expertise.
• Whom you help: the customers and needs you serve.
• Where you serve customers: locally, across regions, or online.
• Why someone might choose you: relevant background, experience, and supporting sources.
• How to take the next step: contact details and useful links.

Someone looking for a business needs more than a name. They need to understand what it offers, whether it meets their needs, and how to get started.

Start with your free AI visibility check

The audit reviews the public page you submit and looks for business information and features that help search engines and AI services discover and understand it. Your report flags possible gaps and suggests information to review before creating your AI Profile.

Illustrative finding: if the scan does not find a clear description of what you offer, review how your website explains your products or services. Add or clarify that information in the details you approve for your profile.

The audit reviews the submitted page, rather than your whole website. It may miss information on other pages, written differently, or shown only after the page loads. It does not test answers from individual AI platforms or confirm that they recommend your business.

What comes after your audit?

Review your business details, correct possible gaps, and create an AI Profile using information you approve. Your profile brings important facts and official links together in a clear public source designed to help AI services find and understand your business.

Your audit is the starting point. Put the information you approve to work in three ways:

• AI visibility: publish a clear AI Profile to help AI services find and understand your business.
• An included website assistant: answer visitor questions about your products or services and guide their next step.
• Opportunities and next steps: discover relevant customers, partnerships, and other opportunities, with guidance on how to pursue them, whom to contact, and what to say.

AI Profiles, included website assistants, and Opportunity research are free during Early Access. An account is required for profile creation.

Learn how AI Profiles work

See a business profile in action

The same approach applies across industries. A public AI Profile brings together a business's offerings, experience, useful links, and contact details. Imagine a visitor asking: “Does this business offer what I need, and how can I get started?”

• Products or services explain what the business offers and whom it helps.
• Areas served or availability help visitors understand whether the business can meet their needs.
• Background and customer feedback provide experience and supporting information for visitors to review.
• Contact information and official links point visitors toward the next step.

Visitors can browse these topics, ask the profile assistant a question, or use the profile's options to explore the business in their preferred AI service.

This example demonstrates how business information is organized and made available. It does not establish an increase in AI mentions, recommendations, or traffic.

Explore an example AI Profile